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For Apple Followers, It's a Matter of Faith

It’s such a pity Fox News left out that Steve Jobs won’t let us have porn on our phones, or that shopping at an Apple Store is like traveling to Mecca.

In a research paper published this month by two professors at Texas A&M University, the authors argue that the only way to understand the slavish adoration and over-the top financial success of Apple and its “Jesus Phone” (the iPhone) is to understand its minimalist, white-walled stores as the new churches of the tech generation.